As an affiliate marketer, it’s totally understandable that you want to make the most of your marketing efforts; you can do that by using social media. Yes, you read that right – social media can be used for more than stalking your ex, sharing cat memes, and sharing too-personal information!
Wait! Before you hit the back button and think we’ve lost our minds, hear us out. Social media is probably the easiest side hustle that actually makes money. The best part is, you could get started right now and we’re going to tell you how.
Content Is Essential for an Affiliate Marketer
Using social media to boost your affiliate commission isn’t just posting your affiliate links and say “BUY THIS!” As an affiliate marketer, you need to have content that works on its own without the inclusion of the link.
For example, let’s say your affiliate site’s niche is kitchen gadgets and you want to earn sales on the Instant Pot Pressure Cooker. In your social media post, you could share a recipe that can be made in the cooker and it turned out really well. You’ll want to share the recipe and maybe even post a couple of photos. Within your post, you can mention the type of pressure cooker you used and post your affiliate link.
This leads us to the next point…
Use Redirect Links for a Streamline Look
It’s no secret that affiliate links are long and they can mess up the look of… Well, anything. You could have the perfect social media post all ready to go, but instead of a short link that’s nice and tidy, you have this monstrosity of a link that takes up two lines! Not only that, but people are wary of affiliate links because, in their mind, you’re just trying to pull the wool over their eyes and are less likely to click on the link.
However, if you use a site that makes redirect links such as Bitly.com, TinyURL.com, or even Goo.gl, which even tracks how many people click on the link, people are likely to click on the link. You can learn more about Goo.gl here.
Stand Out on Newsfeeds with Photos
When you’re scrolling through your newsfeed on social media, what kind of content normally catches your eye first? Is it the long wall of text where you have to “read more…?” Is it the “woe-is-me it’s Monday” memes? Is it the posts with simple emojis? Probably not.
Posts with photographs tend to catch the eye because it’s something to look at! As an affiliate marketer, you could opt for product photos or another relevant photo (like a picture of that new recipe you made using the pressure cooker) on social media platforms such as Pinterest, Instagram, or Facebook.
Choose High-Quality Products with Great Reviews
Although creating good content is an essential task that an affiliate marketer must do, all of that hard work could be for nothing if you choose a poor-quality product. Your photos of that delicious pressure cooker pot roast may entice your readers to click on the shortened affiliate link, but if you’re linking to a product that doesn’t have good reviews… Well, what’s the point?
When you’re choosing what products you’d like to introduce your readers to, you don’t want to focus solely on the price. Yes, the price is a factor (higher price = higher commission) but you want your readers to trust you. They aren’t going to do that if you direct them to a pressure cooker with a high sticker price but have more negative reviews than positive.
So remember, in order to be a trusted source of recommendations, you have to suggest high-quality products that have great reviews!
Vary Your Posts and Stay Active
How active are you on your personal social media accounts? Are you someone who posts multiple times a day with various status updates, thoughts, inspirational quotes and so forth? Maybe you only post something when it’s really important like you got a new puppy or finally got that promotion at your 9 to 5.
When you’re posting on your social media accounts for your affiliate site, you have to post quality content on a regular basis. Not only that, but you’ll want to engage with your audience and make them feel like you’re actually paying attention to them and not just trying to sell something.
It’s also worth noting that you don’t have to be on every single social media platform there is. We recommend focusing on one or two platforms until you’re more comfortable communicating with a different audience on each platform.
Join an Affiliate Marketer Community
Like you, there are thousands of affiliate marketers who are trying to make a decent income with affiliate marketing. However, that doesn’t mean you should view them as “competition.” In fact, we strongly recommend that you connect with other marketers because they can provide you with support when you need it. The seasoned marketers can offer tips and advice and new marketers can talk about the hurdles they’ve faced and how they overcame those obstacles.
When you join a community of fellow affiliates, you’re not just talking about your experiences. You can share their content, their affiliate products, and basically expand their audience. In turn, they’ll do the same for you. Besides, who doesn’t want to be part of a community where they can find support and success all in one shot? We know we do!
Best Social Media Platforms for an Affiliate Marketer
We’ve mentioned that you should focus on one or two social media platforms at the beginning of your marketing endeavors, but which ones should you choose?
Right now, there are three main contenders that marketers like to use: Facebook, Instagram, and Twitter (links will direct you to our socials – so like and follow us for great tips, tricks, and humor!).
Let’s take a look at why these three are heavy-hitters for affiliate marketing.
Facebook is a juggernaut that only seems to get larger and larger as time goes by. The site has almost 2.5 billion unique users visiting the site every month; needless to say with that kind of exposure, your affiliate marketing efforts could skyrocket if used properly.
Think of Facebook as your business’s second website. Readers can learn a lot about you from your business on the page and you could reach millions of potential customers simply by posting great content.
With that said, we have two recommendations:
- Keep your personal Facebook separate from your business’s Facebook.
- Post affiliate links sparingly, but you can post lists (like a product roundup), informative blog posts, and etc.
Twitter may not get billions of unique views per month, but 321 million monthly users aren’t anything to laugh at. The thing about Twitter is that it’s constantly moving and changing. A hashtag could be trending at 12 pm, but by 2 pm, it could disappear altogether!
A lot of marketers struggle with trying to stay visible on the platform throughout the day. In order to do this, you’re going to have to post relevant content at least five times each day. If you’re posting ten times per day, the better.
With that said, you have to choose appropriate hashtags for your tweets. By using good hashtags, you’ll be able to reach people who are looking for a particular subject.
For example, if your niche is kitchen gadgets, you could use a site like Hastagify.me to analyze your desired hashtag, how popular the tag is, languages the tag is predominantly used and even variants of the tag. You can even use the “Twitter Suggestions” tool where you’ll enter your tweet and it will give you hashtag suggestions.
Instagram is a popular platform that boasts an impressive 500 million daily users and 1 billion monthly users. However, since this platform does have limited opportunities for link sharing, affiliate marketing can be a little challenging. You’ll only be able to add links in your Instagram posts once you reach 1,000 followers.
This means that the only way you can post a clickable link is on your Instagram profile. If you want to promote a service, a product, or a tool that makes your life easier, you’re going to update your bio pretty regularly.
This is where we recommend focusing on a particular category at a time. One week you could post crockpot recipies and direct your followers to check out the link in your bio that’ll take them to a full collection of recipies on your blog, which has the crockpot affiliate link. The following week you could talk about all things coffee-related and direct them to your bio where you talk about your favorite coffee machines and gadgets.
You get the idea.
Wrap Up: A Successful Affiliate Marketer Uses Social Media
Social media, when used properly, can be a wonderful way to market your affiliate site and products. If you use these tried and true marketing strategies, you’ll be one step closer to meeting your goals. Just keep in mind that you need to post regularly and the content gives your readers something of value, not just your affiliate link.